With the advancement in technology, the traditional approach of interacting with each other is being replaced by new methods. Recently, AI has been all over the news and it is integrated with various day to day products. Similarly, Augmented reality and Virtual reality has been a trending topic for the past few months.
What is an Augmented reality?

Do you remember how the world was going crazy over Pokemon Go? It would be the best example of Augmented reality. AR is the technology through which computer-generated objects can be integrated with a pictorial view of our real world. AR technology is rapidly making its way to various apps and other marketing tools.

What is a Virtual reality?

VR is basically the opposite of AR. It is a recreation of the physical environment. Virtual reality creates a fictional world for the users by controlling their senses.Many gaming companies are now using VR technology to give the players a life-like experience.

VR and AR for your business :

Do you ask how Virtual reality and Augmented reality will help your business to grow?
Well, if you look at any successful company, building long-term relationships with their clients is their prime focus. If your customer is able to relate themselves with your products, half of your work is done.

Let us look at some essential elements of customer engagement :
  • 1. Engagement via senses : If you can give your customer a real-life experience of your products by stimulating their senses to touch, feel and even smell your products then it is most likely that he will be converted.
  • 2. Engaging them intellectually : Share with them the relevant details of your products and educate them with all the minute details. This ensures a sense of trust while using your company’s products.
  • 3. Engaging them emotionally : A recent survey has shown that building an emotional connection with your client results in a maximum number of conversions. Emotional attachments are very important for repetitive orders.

Integration of VR and AR into your business takes care of all the above factors and hence this results in efficient engagement of customers.

Other applications of VR and AR for a better customer experience:

Every time there is a technical issue at the customer’s site, imagine the trouble you face in resolving the same. All you can do is guide your customer over the phone, emails, and chats. If all of that doesn’t work, your representative must travel to the customer’s place and solve the issue. This is a long process and requires a lot of time. Troubleshooting based on your customer’s description can further result in delay and give rise to confusion.

Don’t you think interacting through VR or AR would easily do the job? If you are able to see and feel the issue your customer is facing, wouldn’t it make it easier for you to solve the problem? By sitting at your office desk, you can instruct your customer to do the needful. All you need is a pair of VR compatible headphones and a relatively expensive smartphone.

Conclusion :

Practical implementation of VR and AR in business is still just a concept. The customers, as well as business owners, need to be trained first. However, with the price of these technologies dropping rapidly, we can expect businesses to turn to VR and AR soon. According to a recent research businesses spending on VR and AR would reach USD 143.3 billion by 2020 which outnumbers the current figure of USD 13.9 billion.